ASTROLOGY APP MARKET REPORT OVERVIEW

The global astrology app market was valued at USD 4 billion in 2024 and is expected to grow at a compound annual growth rate (CAGR) of 24.93% from 2025 to 2033, reaching USD 29 billion.

The ancient art of astrology, which the Babylonians were the first to notice, is today experiencing a comeback. The New Age spirituality of astrological practices is attracting more and more young people. As more people experimented with horoscopes and the craft of starcraft to find out what their futures contained, the astrology industry experienced a sharp upswing towards the end of 2020. There were indications of future growth in the online astrology industry even before to the outbreak.

Data collection has been consistent throughout the board, even though most people would put astrology and technology at opposite ends of the spectrum. Astrology is based on personal information, like name, birthdate, and residence. Instagram meme accounts and applications with venture capital backing that utilize a combination of algorithms, AI, and ML to offer answers based on the positions of the planets and stars are what give it its popularity among young people.

COVID-19 IMPACT

Individuals Seeking Spiritual Direction To Calm Their Thoughts To Boost The Market Demands

During the COVID-19 pandemic, several astrology companies saw a surge in people looking for spiritual guidance to help them focus during the pandemonium. Currently, astrology is becoming a part of the self-care toolset of Gen Z and millennials. Due to financial investments and the usage of algorithms, the Indian astrology industry has seen a significant increase in both supply and demand since the pandemic began. The growing desire for clarity among millennials has shown that technology and astrological beliefs can live peacefully, but it also brings up a lot of security concerns.

LATEST TRENDS

People’s Interest in Astrology and Sun Signs to Augment the Market Demands

During the COVID-19 pandemic, several astrology companies saw a surge in people looking for spiritual guidance to help them focus during the pandemonium. Currently, astrology is becoming a part of the self-care toolset of Gen Z and millennials. Due to financial investments and the usage of algorithms, the Indian astrology industry has seen a significant increase in both supply and demand since the pandemic began. The growing desire for clarity among millennials has shown that technology and astrological beliefs can live peacefully, but it also brings up a lot of security concerns.

ASTROLOGY APP MARKET SEGMENTATION

By Type

By type, market is segmented into western (tropical), Vedic and Chinese. The western (tropical) segment will dominate the market in the coming years.

By Application

Based on applications, the market is classified into business growth, planning and familiar. The business growth segment will lead the global share through forecast period.

DRIVING FACTORS

Mobile Astrology Apps to Propel the Market Demands

The pandemic has not slowed the expansion of astrology business owners or organizations. One astrological app, Co-Star, garnered millions in Series A investment, as an illustration. By combining NASA data with AI, the software, which has received astounding numbers of downloads, seeks to provide each user a unique horoscope.

Similar to that, it took a year for the seed round of funding for the mobile-only astrology software Sanctuary. Through daily horoscopes, individualized astrology readings, and professional astrologer consultations, the app aims to provide spiritual direction to its users. Additionally, customers of Sanctuary have access to psychic and tarot reading astrological services on demand.

Personalized Astrology Sessions to Boost the Market

Customers who need personal questions about astrology answered are more inclined to spend more on in-person sessions with experienced readers. Clients can receive individualized guidance based on their circumstances during on-demand sessions, which provide a secure environment for them to express their opinions. Reincarnation, astrology, psychic powers, and spiritual presence are among the "New Age" concepts that many Americans hold, according to Pew Research Center research. People's belief in receiving guidance from the universe has undoubtedly been rekindled by the outbreak. Online astrology seeks to provide people clarity and certainty in their futures, whether they are looking for stability in their personal lives or fulfilment in their romantic relationships.

RESTRAINING FACTORS

Privacy Concerns to Impede the Market

The hazards to privacy here affect everyone, not just those who utilize them. For instance, compatibility tests in astrology typically call for details about relationships, acquaintances, and family. These programs' privacy rules assert that personal data is "anonymized" so that it cannot be linked to a specific user. In actuality, though, it could not be the case.

ASTROLOGY APP MARKET REGIONAL INSIGHTS

North America’s Astrology App Market’s Share to Grow Exponentially with the Forecast Period.

The market is expected to be dominated by the North American area throughout the entire predicted period. The top 10 astrology applications generated the most revenue from mobile users in the United States. This is a developing trend in non-game applications and reflects expansion found in other lifestyle subgenres like meditation apps.

The top 10 astrology applications in the U.S. according to revenue were examined by Sensor Tower. The top-earning app was Astrology & Palmistry Coach, which attracted millions in user spending—a sizeable percentage of the total for the top 10—as its share of the market.

KEY INDUSTRY PLAYERS

Key Players Focus on Partnerships to Gain a Competitive Advantage

Prominent market players are making collaborative efforts by partnering with other companies to stay ahead in the competition. Many companies are also investing in new product launches to expand their product portfolio. Mergers and acquisitions are also among the key strategies used by players to expand their product portfolio.

List of Top Astrology App Companies

• Psychic Txt (U.S.)
• Astro Talk (India)
• Fortune Scope (U.S.)
• Purple Ocean (Italy)
• Astro-vision (India)
• Time Nomad (U.S.)
• Zodiac Touch (New Zealand)
• Astro sage (India)
• Astro line (Spain)
• Time Passages (U.S.)
• Ganesha Speaks (India)
• I Horoscope (India)
• Co-Star Personalized Astrology (U.S.)

REPORT COVERAGE

The market research study examines the worldwide market in detail, focusing on important elements such as leading players, product/services or type, and leading end-use applications. Aside from that, the research analyses major advancements and provides insights into lighting market trends. In addition to the causes indicated above, the paper includes a number of other factors that have contributed to recent growth.