MARKET OVERVIEW

The Pet Supplements and Nutraceuticals Market size was valued at USD 2.96 billion in 2025 and is projected to reach USD 6.89 billion by 2033, growing at a CAGR of 11.2% during the forecast period. The surge in pet ownership and increasing awareness about pet health and wellness are key factors fueling market growth. Owners are spending more on preventive care, natural remedies, and functional supplements to improve the longevity and quality of life of their pets. Popular ingredients include omega-3 fatty acids, probiotics, CBD, multivitamins, and joint-supportive compounds like glucosamine and chondroitin. Dogs dominate product consumption, followed by cats and other small animals. Aging pet populations, rising cases of obesity, arthritis, and digestive issues are also increasing demand for condition-specific supplements. E-commerce has made these products more accessible, while veterinary endorsements continue to add credibility. With more consumers seeking organic and clean-label products, brands are expanding portfolios with non-GMO, gluten-free, and plant-based formulations. Innovations in delivery formats like soft chews, powders, and oils are improving compliance and convenience for pet owners.

DRIVER:-

The major driver behind the growth of the pet supplements and nutraceuticals market is the rising humanization of pets. As pets are increasingly viewed as family members, owners are seeking high-quality health products similar to those they use themselves. This cultural shift has elevated the demand for preventive health products such as multivitamins, immune boosters, and age-related care formulas. According to 2025 industry data, over 67% of pet owners in North America reported using dietary supplements for their pets. Conditions such as anxiety, hip dysplasia, and digestive issues are frequently managed through nutraceuticals. The trend is further supported by increasing pet insurance coverage and routine veterinary recommendations for supplements. Social media and pet health influencers have also created new awareness levels, especially for natural and organic alternatives. As the aging pet population grows globally, especially in urban settings, so does the demand for joint care, anti-inflammatory, and cognitive support products.

COUNTRY/REGION:-

The United States is the dominant player in the global pet supplements and nutraceuticals market, accounting for nearly 45% of global sales in 2025. The high rate of pet ownership, advanced veterinary healthcare infrastructure, and a booming pet care industry are key contributors. In the U.S., dogs account for over 70% of total supplement sales. The market is supported by a robust network of pet retail chains, veterinarians, and online platforms. Canada also contributes significantly, driven by a growing preference for holistic and natural remedies. In Europe, countries like Germany, the UK, and France are witnessing strong growth due to rising disposable income and the influence of pet wellness trends. Meanwhile, Asia-Pacific countries such as Japan, China, and India are emerging as lucrative markets. These nations are experiencing a pet boom due to urbanization and changing lifestyle preferences, leading to growing expenditure on pet care, especially among millennials and Gen Z pet parents.

SEGMENT:-

The canine segment dominates the pet supplements market, contributing more than 60% of total revenues in 2025. Dogs are more frequently diagnosed with joint problems, anxiety, and digestive issues, prompting higher supplement usage. Popular products include soft chews, oils, and capsules designed for hip & joint support, skin & coat health, and multivitamin blends. The feline segment is growing steadily, driven by increasing awareness of digestive health and urinary tract support in cats. Emerging categories include small mammals (rabbits, guinea pigs) and exotic pets. By product type, functional supplements lead the market, covering specific conditions like arthritis or immune dysfunction. General wellness supplements, such as probiotics and multivitamins, also hold a large share. Nutraceuticals are increasingly formulated with herbal and organic ingredients, aligning with consumer demand for clean-label and sustainable products. Innovations in delivery formats—like flavored chews, powders, and liquid drops—are helping drive product adoption and improve pet compliance.

MARKET TRENDS

The pet supplements and nutraceuticals market is witnessing a strong shift toward natural, organic, and plant-based formulations. Consumers are demanding transparency in ingredient sourcing, with labels like “non-GMO,” “grain-free,” and “no artificial preservatives” gaining popularity. Another key trend is CBD-infused pet supplements, especially for managing anxiety, pain, and inflammation in dogs and cats. As of 2025, over 15% of new pet supplement launches in North America contain cannabidiol. Functional foods, including fortified treats and therapeutic snacks, are also growing in demand. Additionally, digitalization is revolutionizing product availability, with e-commerce platforms and subscription services driving growth. Companies are investing in customized nutrition plans based on breed, age, or specific health concerns. Veterinary partnerships and endorsements are increasingly important to build trust and boost product credibility. Lastly, companies are using sustainable packaging, carbon-neutral manufacturing, and recyclable materials to align with eco-conscious consumer values.

MARKET DYNAMICS

DRIVER-

The increasing aging pet population and rising incidence of chronic conditions are fueling demand for supplements targeting joint, cognitive, and immune health.

RESTRAINT-

Regulatory uncertainty, especially surrounding CBD and herbal ingredients, poses barriers for market entry and consistent product labeling across regions.

OPPORTUNITY-

Emerging markets like India, China, and Brazil are witnessing a surge in pet adoption and offer vast untapped potential for pet wellness products.

CHALLENGE-

Low consumer awareness in developing regions and skepticism about supplement efficacy hinder market penetration and repeat purchases.

MARKET SEGMENTATION

By Type-

The market is categorized into vitamins, minerals, essential fatty acids, probiotics, prebiotics, enzymes, and CBD-based supplements. In 2025, probiotics and omega-3 fatty acids are witnessing rapid growth due to their multifunctional health benefits. CBD supplements are emerging fast, despite facing regulatory scrutiny in certain regions.

By Application-

Applications include joint health, skin & coat health, digestive health, immune support, stress & anxiety relief, and general wellness. Joint health remains the largest segment, accounting for over 25% of market share in 2025, driven by aging pet populations. Stress relief and anxiety support are growing fastest due to lifestyle-related pet behavioral issues.

REGIONAL OUTLOOK

North America-

The leading region, accounting for nearly 45% of the global market, driven by premium pet care spending, innovation, and strong distribution channels.

Europe-

Europe is growing steadily due to regulatory support for animal wellness and a health-conscious pet parenting culture, particularly in Germany, France, and the UK.

Asia-Pacific-

Fastest-growing region led by rising pet ownership in India, China, and Southeast Asia. Increasing middle-class income and e-commerce availability drive supplement adoption.

Middle East & Africa-

Still emerging, but urban centers like UAE and South Africa show increasing interest in companion animal wellness and niche pet health products.

List of Top Pet Supplements Companies-

1. Nestlé Purina PetCare – Offers FortiFlora probiotics and other supplements.

2. Mars Petcare – Owns multiple pet wellness brands, including Greenies and Nutro.

3. Bayer AG (Elanco) – Offers supplements targeting joint and skin health.

4. Virbac – Specializes in veterinary-recommended supplements and nutraceuticals.

5. NOW Foods – Offers human-grade, clean-label pet supplements.

6. PetHonesty – Known for functional soft chews with natural ingredients.

7. Zesty Paws – Popular e-commerce brand offering CBD and multivitamin supplements.

8. VetriScience Laboratories – Trusted by veterinarians for condition-specific formulas.

9. Only Natural Pet – Offers organic and holistic pet wellness products.

10. Ark Naturals – Focused on dental chews and senior pet care supplements.

Investment Analysis and Opportunities-

Investments are flowing into natural formulation development, AI-driven pet diagnostics, and subscription-based supplement delivery models. Venture capitalists are focusing on high-growth startups in Asia and North America, especially in CBD pet wellness and functional treats.

New Product Development-

Companies are launching supplements tailored for specific breeds, life stages, and health conditions, along with innovations in flavor, bioavailability, and packaging. CBD, turmeric, mushroom extracts, and collagen are key trending ingredients.

Five Recent Developments-

1. Zesty Paws launched a mushroom-based immune booster chew in Q1 2025.

2. PetHonesty introduced a calming CBD blend with melatonin for anxious dogs.

3. Nestlé Purina acquired a probiotic startup to enhance its pet health portfolio.

4. VetriScience rolled out breed-specific multivitamin formulas.

5. Mars Petcare invested in a new U.S. production facility for clean-label supplements.

Report Coverage-

This report includes comprehensive data on market value (2025–2033), CAGR, growth drivers, restraints, trends, dynamics, segmentation by type and application, and regional outlook. It also profiles top companies, strategic investments, and innovation landscapes within the global pet supplements and nutraceuticals market.